Meal Kit Price

There are various factors that can affect the price of meal kits, including the size of the container and the cost per serving. You should also take into account the average cost per meal. The market for meal kits is growing, but there are still many challenges to overcome. Read on to learn more about meal kits and their cost per serving.

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Cost per serving

If you’re looking for meal kits, you’ll want to pay attention to the price per serving. Generally, they start at $4.69 per serving for two people, with some going up to $5.50 per serving for larger families. There are many options available, including vegetarian, two-serving, and family-sized boxes.

Most meal kits ship in compostable containers, require less than 20 minutes of prep time, and are gluten-free. You can even have them customized for an extra fee. Each kit contains three or four different meals and the cost varies with the type and number of servings. Meal kits can be delivered for free for orders over $49, and cost $10 if you order less than that.

Growing market

A growing number of consumers are opting for meal kits, as they can save on time, effort, and cost. Meal kits are becoming popular among millennials, who have been deemed foodies and have a busy lifestyle. As a result, conventional cooking has been minimized in many families. The main reason for this decline in participation in traditional cooking is lack of time. To solve this problem, multiple meal kit service providers have emerged as the ideal solution.

The growing market for meal kits is driven by the growing number of dietary concerns among consumers and the growing prevalence of COVID-19. These health concerns have prompted people to adopt a healthier lifestyle, which will sustain the demand for meal kits. Furthermore, the recovery of the overall economy has boosted disposable income among consumers. As a result, the meal kits market is anticipated to grow at a CAGR of X.X% over the next five years, with revenues reaching $X.9 billion by 2020.

Challenges

There are many challenges associated with meal kit subscription services. Among them are high customer acquisition costs and poor customer retention rates. Meal kit companies also face significant challenges in scaling their operations to achieve high profitability. As a result, they must focus on developing efficient fulfillment services on a large scale. The meal kit industry is very competitive and there is little room for growth.

A meal kit company is limited by the shelf life of its ingredients. Persian cucumbers, for example, have a short shelf life. Therefore, it is necessary to substitute them with hardier varieties. Nonetheless, this problem can be overcome by closely monitoring food prices and setting up a pricing strategy based on the latest trends.

Competitive landscape

Currently, Blue Apron dominates the US meal kit market, and it’s getting harder to catch up to it. The big players are making strategic moves to stay ahead. For example, Hello Fresh recently acquired Green Chef and expanded its menu to include more gluten-free, Paleo, and vegan options. Meanwhile, Home Chef merged with Kroger Co. in June 2018.

Technavio’s report outlines the market’s competitive landscape for meal kits, presenting a snapshot of the various companies’ strengths and weaknesses. It also includes the adoption rate of the market, key purchase criteria, and key trends.